Online retailers must be careful not to fall into the trap of creating pages for search engines, rather than customers, warn experts. In a panel presentation at the Annual Catalog Conference, panelist Stephan Spencer, President of Netconcepts said online retailers need to make their content sing to the search engines.
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Annual Catalog Conference 2003 — San Francisco, CA
Discover ways you can leverage your catalog content, gain motivated online customers, and win with search engine marketing! This fun, fast-paced panel discussion focuses on search marketing strategies catalogers can implement right now.
Taught by leading SEO experts and search engine representatives, from site design to search engine writing, pay-per-click marketing to campaign development, you’ll discover the exact search marketing techniques you need to skyrocket your online sales.
Heather Lloyd Martin, President, SuccessWorks
Alan Rimm-Kaufman, Marketing Director, Crutchfield
Stephan Spencer, Founder and President, Netconcepts
David Fisher, US Manager - AdWords, Google
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Net.marketing (DMA / AIM) — Miami, FL
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Internet World Essentials — San Jose, CA
Learn how to start a word-of-mouth epidemic centered around your company, brand, products or services. Discover how to put together the right offer; examine who’s going to spread your message, and how to make it easy to spread your message via your Web site. In addition, learn how to use e-mail to spread your message. Success stories include Hotmail, Unleashing the Ideavirus, HotorNot.com, Blue Mountain, and more!
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Internet World Essentials — San Jose, CA
In this fundamentals workshop, discover the basics of search engines as a tool to promote your organization. Examine which search engines to target, which keywords that are both relevant to your business but also popular with searchers, and the secrets of pay-for-performance search engines. Best and worst practices and case studies give the inside scoop on what worked and what didn’t, and make your e-commerce or database-driven site search engine friendly. Walk away with a search engine marketing plan.
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Internet World Essentials — San Jose, CA
Research shows that up to 85% of Internet users find what they need on the Web using search engines and directories. As marketing and advertising budgets have been in decline, return-on-investment (ROI) has become an increasingly important metric in evaluating a campaign’s effectiveness. Learn how to use search to effectively to market your product and service and gain the highest ROI.
Moderator: Stephan Spencer, President, Netconcepts
Panelists:
Paul Schulz, Senior Vice President, Marketing and General Manager, Online Business, Overture Services, Inc.,
Christine Churchill, Founder, Key Relevance
York Bauer, Executive Vice President, Wireline, Infospace
David Fischer, U.S. Manager, AdWords, Google Inc.
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Why does Montana Wines appear on the first page of Google’s search results for “New Zealand wines,” while Matua can’t be found until page two? And why does Trelawn Place come up number one in a Google search for “Queenstown bed and breakfast”, whereas competitor White Shadows Country Inn is number 11?
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American Marketing Association webinar series — online
Inboxes are quickly becoming a new wasteland, filled with unsolicited, impersonal, useless, and often offensive messages. As a result, consumers have had to find new ways of coping with the suspicious deluge. Alias addresses and spam filters have become standard defense-mechanisms, while the definition of spam has evolved beyond not having permission, to not delivering relevance.
Yet many marketers continue to treat email as a “cheap” contact strategy for chest pounding and mass promotions. Rather than building trust, this impersonal carpet-bomb approach erodes hard-earned trust by branding the company as a “spammer” more interested in economies of scale than deepening relationships.
So what does it take to compete - and win - in this hostile environment? Join Stephan Spencer, founder of Netconcepts (parent company of GravityMail) for an information packed presentation.
You’ll learn:
Who should attend:
Marketing Executives and Directors, Internet Marketing Managers, and others interested in learning the essentials of successful email marketing.
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An analysis by Netconcepts of 99 websites on the Catalog Age 100 revealed search engine optimization wasn’t a top priority for marketers. 24% were using frames which can be difficult for search engines to spider, 74% have home pages made up predominantly of graphics, 14% use pop-up boxes, and 6% practice keyword stuffing, a tactic that can get you banned by the search engines; catalogers have a lot to learn about SEO.
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521,000 people were searching across the entire Internet last week for the 21,200 products you sell, and that since 99.3% of them did not know that you sold those items, they did not visit your site. And this cost you, $5 million in missed sales opportunities. Oops!
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